RAW MOVES TO NETFLIX! WWE'S FLAGSHIP SHOW TO JOIN STREAMING PLATFORM IN JANUARY 2025 IN $5B 10-YEAR DEAL!
Matt Case - January 23rd, 2024 - 6:36am PST
NEW YORK, NY- In a significant programming shift, Raw, a long-standing staple of linear television since its inception in 1993, is set to make a historic move to the streaming service starting in January 2025. The deal, reportedly valued at $5 billion over a decade, grants the streaming platform the option to terminate the agreement after five years or extend it for an additional ten.
Netflix will become the exclusive home of Raw in the United States, Canada, the United Kingdom, and Latin America. Additionally, it will serve as the venue for WWE's premium live events and offer a selection of documentaries and original series. The announcement coincided with the appointment of Dwayne 'The Rock' Johnson to the board of directors at TKO, WWE's parent company, marking a momentous day for the promotion.
Mark Shapiro, TKO's President and COO, expressed, "This deal is transformative. It combines the must-watch WWE content with Netflix's extensive global reach, ensuring stable and substantial financial prospects for years to come. Our partnership reshapes and fortifies the media landscape, vastly expanding WWE's reach and bringing weekly live appointment viewing to Netflix."
WWE President Nick Khan added, "Netflix, with its remarkable storytelling track record, is the perfect long-term home for Raw's dedicated and growing fanbase. We believe Netflix, as a leading entertainment brand worldwide, is the ideal platform for Raw's live broadcasts."
Netflix's Chief Content Officer, Bela Bajaria, shared her excitement, stating, "We are thrilled to welcome WWE Raw, with its massive and devoted multi-generational fanbase, to Netflix. By combining our extensive reach, personalized recommendations, and dedicated fan communities with WWE, we aim to deliver increased joy and value to their audiences and our members."