For everyone else, the enthusiasm drops off quickly. Only 28% of U.S. adults say they’d be excited to receive Bitcoin — and with the market’s recent slump, it’s not exactly the hottest gift on the shelf.
The survey from VISA and Morning Consult also highlights who’s actually holding crypto today: mostly men ages 18 to 49, with another bump among men in their 50s. Women make up just 17% of global crypto owners, underscoring the industry’s persistent gender gap.
And the timing is interesting. Bank of America is now suggesting that clients consider a 1% to 4% allocation to Bitcoin and other digital assets
A conservative slice, but a major shift from traditional Wall Street guidance.
That puts the bank’s advice right alongside a younger generation already eyeing crypto as a stocking stuffer, even as the broader public remains wary.
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