Matt Case - April 30th, 2024 - 6:47am PDT 


    LOUISVILLE, Ky.  — Kentucky Fried Chicken has launched a quirky marketing stunt in the UK with its new BBQ-scented perfume, "Number 11 Eau de BBQ," targeting fans with a nose for novelty. The scent, which is reminiscent of charcoal and smoked wood, aims to evoke the essence of a backyard barbecue.

    The 100-milliliter fragrance, priced just under $14 — cheaper than a five-piece chicken tenders meal — has already sold out in the UK, where it was exclusively available. KFC's playful approach follows its history of unusual promotional items aimed at enhancing consumer engagement with the brand. The release of "Number 11 Eau de BBQ" continues to blend the iconic aroma of KFC's food with unexpected products, adding a unique twist to the world of promotional merchandise.