DIERKS BENTLEY PARTNERS WITH WITHCO FOR COCKTAIL MIXES
Matt Case - November 17th, 2023 - 6:02am PST
NASHVILLE, TN - Country music star Dierks Bentley has announced a partnership with Nashville's WithCo, a company specializing in cocktail mixers, to launch a line of drink blends that can be enjoyed with or without alcohol. This collaboration introduces nine signature mixes, including popular choices like Espresso Martini, Ellis Old Fashioned, Agave Margarita, and Bloody Mary.
Emphasizing health and natural ingredients, these mixers are free from preservatives, additives, and concentrates, aligning with the growing trend of mindful drinking. Bentley's involvement with WithCo started during the COVID-19 pandemic when he discovered the brand and was subsequently approached by its co-founders.
The country star, who chose to abstain from alcohol two years ago, shared that his favorite pick from the line is the virgin Margarita. This collaboration marks a significant move in the beverage industry, catering to a diverse audience that includes both alcohol consumers and those who prefer non-alcoholic options.
Bentley's venture with WithCo reflects a growing trend in the beverage industry towards more inclusive and health-conscious choices, resonating with a wide range of consumers.