COMPANY WILL PAY YOU TO GIVE UP YOUR PHONE FOR A MONTH

Matt Case - January 19th, 2024 - 6:40am PST 

NEW YORK  — Siggi's, a New York-based company known for its Icelandic yogurt, has launched an unconventional challenge, offering $10,000 to ten individuals willing to forego smartphone use for an entire month.

Participants in the challenge, humorously dubbed a new form of "Dry January," will receive a lockbox to store their phones. In addition to the cash prize, winners will also be awarded sixty cups of Siggi's yogurt. The company aims to encourage a digital detox in the new year, blending the promotion of their product with a focus on healthier living.