BEYONCÉ’S COUNTRY ALBUM IS SPIKING INTEREST IN ‘COWBOY STYLE’

Matt Case - February 29th, 2024 - 5:44am PST 

NEW YORK, NY - In a fashion movement reminiscent of the trend sparked by Beyoncé's 'Lemonade' album, which saw baseball bats become an unexpected style accessory, the superstar's latest country album is now driving a surge in cowboy-inspired attire, industry observers say. Dubbed 'Cowboy core,' this trend is dominating fashion blogs globally and has significantly boosted sales of Stetsons, cowboy boots, fringe jackets, and other Western-style garments.

Data indicates a more than 200% increase in global Google searches for 'cowboy hat,' signaling a massive spike in interest for cowboy fashion. The phenomenon underscores Beyoncé's continued influence not just in music but in setting global fashion trends, as enthusiasts and fashionistas rush to embrace the Southern style she has popularized.

act 1 removed from the website, TWO beyoncé’s, all the peace signs, link removed from bio, AND parkwood rebranded to normal??? ACT 2 IS COMING GET UPPP😭😭😭😭 pic.twitter.com/Tw79jdzpgb

— 𝗱𝗮𝗻𝗻𝘆🫧💚 (@beyoncegarden) February 5, 2024