Swede Day Rochester’s Mid-Sommer Festival

On Friday, June 20 the Royalty Coronation will take place at Swede Hall, and a new Swede Day Queen will be chosen from the current court of Jamie Arreglado, Naomi Hayden , and Lizeth Venegas. The Coronation will take place at 6:00 PM, is free to attend and will feature Strawberry Shortcake after the Queen is announced. Following the Coronation new this year will be the Royalty Court Coronation Ball 7:00 PM to 10:00 PM in the Swede Hall Main Event Room. The cost is $10.

Saturday June 21st will be a full day of fun activities. The day will start off with a traditional Swedish Pancake Breakfast at Swede Hall 7:00 AM to 9:00 AM and will include Swedish Pancakes with Loganberry Jam with Cool whip, sausage, Coffee, and Orange Juice. Cost is $7 for adults, $5 for 12 and under. The breakfast is being coordinated by Rochester Scout Troop 9317.

There will be a presentation by Dick Erickson about the History of Swede Hall and Independence Valley 8:00 AM to 8:45 AM in the Swede Hall Main Event room and is free to attend.

Fun activities will take place from 9:00 AM to 3:00 PM and will include Arts, Crafts and Food Vendors, it takes place in the Swede Hall Parking lot.

The 46th Annual Swede Day Rochester Mid-Sommer Festival Parade will occur at 11:00 AM. The parade route takes place on Highway 12 and begins at Paulson Street, proceeds west to Albany Street, turns left, and continues to Swede Hall. The parade is sponsored and coordinated by Umpqua Bank. FREE: Shuttle starts running at 7:00 AM and will run every 10-15 minutes as the bus circulates. Parade spectators are encouraged to park at the shuttle stops: Gresham Street field across from Subway, middle school parking lot, school district office parking lots. Handicap parking is available at Swede Hall. Hwy 12 closes at 10:30 and will not reopen until the parade is complete.


A traditional Maypole dance will take place in the afternoon, and everyone is encouraged to dance around the Maypole to Swedish Music. It will take place in front of Swede Hall at the flagpole.